Bruce Tempkin of Customer Experience Matters writes:

“After about the tenth time I had to yank my 10 year-old daughter away from the computer, I checked out what she was doing. Well, she was playing at the Webkinz.com Website. It turns out that this is the hottest thing for my daughter and all of her friends.”

He goes on to laud the Webkinz concept explaining that:

“As a parent, I was actually impressed with the Website — the kids have to take educational tests to get points and there’s no way to pass any personal information between ‘inhabitants’.” and that “Webkinz is definitely a view into the future; here are just a few of the lessons that we can learn from it…” (read more)

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